One way to really get yourself out there is to physically walk into the book stores and pitch your book to them. ‘Divide and conquer.’ A really good friend and business woman said to me over some mulled wine. Nadia Finer, founder of More to Life Than Shoes, is a someone who understands business. (http://blog.moretolifethanshoes.com/)
There are so many different marketing techniques that people will try to pitch to you, but in the end you are your best marketing tool. Especially, if you have a local, children’s book like Suzy & I have. We support our local printers utilizing a London, local printers and appreciate the same support from our local retailers.
We spend all day Sunday walking in and out local shops and getting quite a few leads as well as sales. So rock on!
After the New Year we are going to meet and come up with a London plan to really get our book out there. And, because our first edition is subtitled, The Beach I think I am going to focus on selling it around the coast.
Try thinking out of the box. Figure out ways how to sell your book that isn’t the norm.
Thanks, Nadia for all of your tips as well as the mulled wine!